Forbes : Just as Google showed how to do search advertising right, Facebook FB -1.76% is doing the same for display and mobile ads. And this time, even Google is having to follow the leader.
On Monday, Google will introduce two new kinds of ads at the annual Advertising Week in New York that clearly reflect Facebook’s success with targeting ads to the likeliest prospects, even as they try to take a step beyond the social network.
For one, Google will give brand advertisers a way to target their own customers with ads across all of the search giant’s big properties, including search, YouTube, and Gmail. Specifically, the new product, called Customer Match, will give advertisers the ability to upload a list of email addresses of their customers that can then be matched with logged-in Google users–similar to Facebook’s Custom Audiences.Click Here To Read More.
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