The NextWeb : In a little over two years, Shyp has enticed both consumers and investors with its mobile-based, hassle-free shipping program. Now, the company announced today that it’s made big changes — both cosmetic and structural — to court a larger audience who would just rather not go to the post office.
The app’s new redesign trades a baby blue and curvy lines for a more blocky, flat look and a bright shade of green. According to a blog post on LinkedIn written by Shyp VP of Marketing Lauren Sherman, the new rebrand is a “serious” change that helped pare down the “mishmash” that was the previous look.
“Our new look is classic yet confident, primarily black and white with a splash of green,” Sherman wrote. “For us, the green represents our company’s vibrant personality, our unique approach to reinvigorate an archaic industry.”
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