The Guardian : For the first time, Apple has approved an app which allows users to block adverts inside mobile apps – even the company’s own ad-supported Apple News.
The app, named Been Choice, is only available on the US app store, where it arrived on Tuesday. It uses the new ad-blocking features included in the latest version of Apple’s mobile operating system to let users block adverts in the Safari web browser, similar to other adblockers such as Crystal or Purity.
But where Been Choice differs from those apps is its addition of a second mode, which allows users to block ads in apps as well as the mobile browser. That mode works by funnelling all the phone’s web traffic through a virtual private network (VPN) run by Been themselves, which then strips out the adverts before they arrive at the user’s phone.
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